14 Sales Team Building Activities to Boost Performance

Sales reps have some of the most important responsibilities in companies of all sizes. It's time to boost sales reps' productivity with these 14 team-building activities.
14 Sales Team Building Activities to Boost Performance
Elevating the performance of your sales team is not always easy. In the fast-paced world of sales, where every interaction can lead to a breakthrough or a setback, the complexity of sales processes cannot be overstated.

These processes demand our unwavering attention and a commitment to excellence to achieve the ambitious goals we set for ourselves and our teams.

Ensuring an engaging environment for the sales team can bring outstanding benefits to companies across industries.

Today, let us guide you through 14 engaging sales team-building activities that turn sales employees into a united front ready to take on the market with renewed vigor and strategy.

Talking with officemates at the office

Benefits of Team Building Activities for Sales Teams

Boosting team spirit and resolving differences is crucial for sales teams, as customer service and sales heavily depend on extensive collaboration.

The following statistics show us the importance of team building activities for sales teams:

  • 79% of sales executives say that a key factor in reaching new targets is enhancing the productivity of current sales agents (Task Drive). By participating in sales team building games, sales reps can improve productivity, creating a more collaborative work environment that brings better results for everyone.
  • Employee engagement has continuously declined over the past few years, from 36% to 34% in 2021 (Gallup). Team building activities for finance teams boosts engagement among employees, building relationships and a sense of trust that creates a more concentrated environment. 
  • The entire customer journey and sales process is challenging and demands critical thinking skills. According to HBR, 48% of B2B salespeople are afraid of making cold calls. Integrating a sales exercise for employees and focusing on employee recognition through engaging games can boost confidence and overcome fears.


3 Steps to Choose Sales Team Building Activities

Before choosing fun sales team building activities, it is important to take the following three steps into account:

  • Step 1 - Assess Team Dynamics: Before choosing a fun activity for the sales team, balance the strengths and weaknesses of all team members.
  • Step 2 - Align with Company Goals: Choose activities that align with your sales team's goals, such as improving communication skills, fostering cooperation skills, and more.
  • Step 3 - Ensure Inclusivity: In order to create a more collaborative environment, make sure to select examples of sales team building events that allow everyone to participate and contribute. Ask team members for feedback before adopting specific sales team-building strategies.


14 Exciting Sales Team Building Activities

It's time to create more cooperative relationships among sales team members - check out the following 14 sales team building activities to learn more. 


1. Sell it to Me

Sales reps need to think fast and speak clearly, which is easier said than done. In "Sell it to Me," participants need to create a sales pitch to sell random objects to other team members.

Improvising will be crucial, as the item changes every time someone attempts to sell it.

This simple yet highly engaging game improves the creative skills of sales reps while also fostering team cohesion in an improvised way.

  • Activity Duration: From 45 minutes to 1 hour.
  • Group Type: Small and medium-sized hybrid teams.
Having a fun conference with the team

2. Public Speaking with Confidence

Public Speaking with Confidence by Teamland is an expert-led workshop that improves the public speaking skills of professionals in different branches, including sales teams.

Sales reps need to communicate effectively with potential clients, during sales team meetings, and more.

By participating in this hybrid activity, the communication between team members and clients will greatly improve, leading to better results.

The workshop teaches everything teams need for public speaking, from basics like vocal projection and body language to advanced skills like storytelling and using visual aids.

  • Activity Duration: From 1 to 5 hours.
  • Group Type: All group sizes and types.


3. Virtual Escape Room

Virtual Escape Room by Teamland is more than a video game - it's a highly engaging activity that creates familiarity among team members while also improving their problem-solving skills.

There's a time limit to escape the room, and in order to do so, all sales reps will need to work with each other. 

When sales teams fail to work as a united team, the entire sales process is at risk. To create a friendly relationship among all team members and improve their decision-making skills, make them participate in an Escape Room where everyone needs to support each other to accomplish the desired goal. 

  • Activity Duration: From 30 minutes to 1 hour.
  • Group Type: Small and medium-sized remote teams.


4. Building and Cultivating a Resilient Mindset

Building and Cultivating a Resilient Mindset by Teamland is a workshop led by a wellness coach that focuses on fostering employee well-being and teaching sales reps how to deal with rejection.

The sales process is not for everyone - there are several difficulty levels that sales reps go through, and one of them is potential customer objections.

This workshop educates sales teams about how to deal with future customers, ensuring that they can deal withoverwhelming situations that will certainly present along the way. 

  • Activity Duration: 1.5 hours.
  • Group Type: All group types and sizes (hybrid teams).


5. Trivia Time

Trivia Time is a fun game by Teamland where sales reps will need to answer fun questions about different topics.

The game can be modified to match your specific needs, which means that it's possible to focus on tailored office trivia or answer questions about general culture.

The team with the most correct answers wins, creating a friendly competition among team members to foster trust and critical skills.

Playing Trivia enhances sales teams' communication skills while also participating in a fun team exercise that everyone will enjoy.

  • Activity Duration: From 1 to 1.5 hours.
  • Group Type: Small and medium-sized hybrid teams.


6. Shark Tank

Shark Tank is all about creativity and sales skills. If you are familiar with the famous TV show that inspires this game, then you know that making your own in-office Shark Tank will be a fun idea.

Divide sales reps into different teams, and make them come out with a product, marketing strategy, and target audience before pitching it to the Sharks.

This sales team building activity teaches team members how to delegate team roles and work together to pitch products from scratch, enhancing their sales abilities.

  • Activity Duration: From 1 to 3 hours.
  • Group Type: Small and medium-sized in-office groups.
A fun meeting at the office

7. Murder Mystery

Join a secret party and discover the identity of the murderer by participating in Teamland's Murder Mystery.

This game, designed for hybrid teams, focuses on thinking outside of the box and fostering creativity skills in the workplace.

Sales reps are required to be creative in their day-to-day activities, and Murder Mystery is definitely an engaging way of promoting innovative thinking.

  • Activity Duration: From 30 minutes to 2 hours.
  • Group Type: Small and medium-sized hybrid teams.

8. Spy Master

Dive into the world of espionage with Spy Master, a thrilling game where players become detectives on a mission to uncover the spy among them. 

Through a series of rounds, team members ask questions and exchange secret messages, striving to remain incognito while pinpointing the undercover agent. Each player gets a turn to be the Spy Master, offering hints to identify the spy in increasingly challenging scenarios. 

Ideal for enhancing team dynamics, Spy Master encourages communication, critical thinking, and a bit of competitive fun, making it an excellent choice for team building.

  • Activity Duration: From 30 mins to 1 hour.
  • Group Type: Small to medium virtual & hybrid teams

9. Sandcastle Wars

Field trips and outdoor activities with the sales department are a great way to forget about work-related stress and worries.

Sandcastle Wars is a Teamland activity where the team that builds the tallest, most impressive sandcastle wins.

As simple as this game sounds, it works to foster thinking skills and create focused sales teams that work toward a common goal.

Choosing a team outing activity helps everyone relax and connect with each other in a natural, organic, and efficient way.

  • Activity Duration: From 2 to 4 hours.
  • Group Type: Medium-sized in-office teams.


10. Scavenger Hunt

Scavenger Hunts require teams in all industries to collaborate with unity in order to end up victorious.

Teamland offers two different scavenger hunts. The first one is called City Hunt, an activity where you and your team will go through your favorite locations in your city to find missing objects.

The other activity is a Virtual Scavenger Hunt that allows remote teams to create strong bonds with their remote coworkers.

Scavenger hunts foster collaboration and create a more harmonious work environment for everyone.

  • Activity Duration: From 1 to 3 hours.
  • Group Type: All group sizes and types.


11. Motivational Quotes

We all need some motivation from time to time, including sales reps. Gather all sales team members together and make them write their favorite quotes on a physical or virtual board.

As team members share motivational quotes, the team's energy levels will increase, providing them with the strength they need to achieve their sales goals.

  • Activity Duration: From 30 minutes to 1 hour.
  • Group Type: All group sizes and types.


12. Help Bus

Engaging in collaborative community service is always a great way to understand how privileged we are while also helping others and expressing gratitude. 

Buying expensive items is not necessary to make a difference in the community - Teamland's Help Bus can help you find a local charity to support and help out. 

Charity activities for employees in the sales team give team members unique perspectives about the world we live in, boosting mental health and increasing joy.

  • Activity Duration: From 4 to 5 hours.
  • Group Type: Medium and big-sized in-office teams.


13. Classic Team Lunch

Having a meal together is one of the most natural ways to create meaningful connections among sales team members.

Don't overthink it - choose a food type that everyone likes, find a place to eat, and go have a nice dinner or lunch together.

As simple as this activity might sound, it is one of the best events to improve team cohesiveness and unity naturally.

  • Activity Duration: From 1 to 2 hours.
  • Group Type: All in-office group teams.


14. Custom Sales Team Building Event

Do you want something more specific that appeals to your sales team members? Teamland is here to help you out.

If you are looking for an out-of-the-box team building activity and can't find it anywhere, then ask Teamland to create a Custom Team Event for you.

The sky's the limit, and your sales team certainly needs something that caters to their needs, so go for it.

  • Activity Duration: Depends on the activity.
  • Group Type: All group types and sizes.


Summary: Best Sales-Focused Team Building Exercises

Sales teams need to be engaged, focused, and in good mental shape to endure the activities they are responsible for every day. Thanks to Teamland, you are just one step away from improving the productivity and results that your sales team can deliver.

This is a quick summary of the 14 best team building event ideas for sales teams:

  1. Sell it to Me: Sales reps create sales pitches for random objects, fostering improvisation, creativity, and team cohesion.
  2. Public Speaking with Confidence: Expert-led workshop enhancing public speaking skills, improving communication for better sales results.
  3. Virtual Escape Room: Engaging activity promoting teamwork and problem-solving skills through a virtual escape challenge.
  4. Building and Cultivating a Resilient Mindset: Wellness workshop focusing on employee well-being and equipping sales reps to handle rejection effectively.
  5. Trivia Time: Fun trivia game fostering friendly competition and enhancing communication skills among sales teams.
  6. Shark Tank: Creativity and sales skill-building activity where teams pitch products, enhancing teamwork and delegation.
  7. Murder Mystery: Remote team game promoting creative thinking and problem-solving skills in a fun murder mystery setting.
  8. Spy Master: Detective game enhancing teamwork and analytical skills as players deduce the spy among them.
  9. Sandcastle Wars: Outdoor team activity building sandcastles to foster teamwork, focus, and create a relaxed work environment.
  10. Scavenger Hunt: Collaborative hunt activity, whether in the city or virtually, creating strong bonds and teamwork.
  11. Motivational Quotes: Team-building through sharing motivational quotes to boost energy levels and inspire sales team members.
  12. Help Bus: Collaborative community service activity supporting local charities, offering unique perspectives to boost mental health.
  13. Classic Team Lunch: Simple yet effective activity, having a meal together to naturally improve team cohesiveness and unity.
  14. Custom Sales Team Building Event: Tailored team-building experiences for unique and out-of-the-box activities based on team preferences.

What you should do now

Whenever you're ready...here are a few ways we can help you:

1. Book a team social event. If you'd like to work with us to have more engaging team events, book an event.

Don't know what activity to pick? Use the Team Building Idea Generator for options.

2. If you'd like to learn remote work strategies for free, head to our blog where you'll find several guides and posts.

3. If you'd like to create a offering for companies for a skill that you have, then contact us and let us know.

4. If you know someone who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

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